When filmmakers bring projects to markets like the American Film Market (AFM), they often focus on creative elements: the story, the script, and their vision. While these are undeniably important, the critical question remains: is the project investable? Every movie relies on key pillars, and one of the most significant is the director.
The Importance of an Experienced Director
In an ideal world, a project has a director attached who has a proven track record in the specific genre and scale of the movie or television series. Their past credits should include multiple successful projects that have been completed and made money. For example, attaching a director who has helmed more than three dozen television series for broadcast and streaming platforms is a significant asset for a streaming-focused project. Their experience immediately puts potential investors at ease, knowing the project is in capable hands.
Challenges for First-Time Directors
First-time directors face a tough reality. While they may have creative talent and passion, investors are often wary of the risks associated with inexperience. A director without relevant credits can make a project appear less stable and, therefore, less appealing to financiers. For this reason, first-time directors should consider attaching a seasoned director to their project. By bringing in someone with the credentials they lack, the project becomes far more investable.
Balancing Ego and Practicality
It’s no secret that directors often have strong attachments to their projects and creative vision. However, the industry is driven by pragmatism. Attaching an experienced director isn’t about diminishing the contributions of a first-time director; it’s about enhancing the project’s chances of success. By partnering with a seasoned professional, first-time directors can learn, grow, and still contribute creatively while reassuring investors that the project has the leadership it needs.
A Strategic Move for Success
At markets like AFM, investors are looking for projects that minimise risk. A strong director with proven credits is one of the most effective ways to achieve this. Whether you’re a filmmaker or a first-time director, understanding the critical role of a director’s credentials can make or break your project’s chances of securing funding. The right attachment can transform a good idea into an investable reality, making it essential to think strategically about the team behind your project.
