The American Film Market (AFM) is more than just a place for pitching stories; it’s a place for evaluating a film’s full potential. One critical component that determines whether a project gets picked up is the credibility and value of the writer. In this high-stakes environment, understanding the role of the writer and how their reputation impacts a film’s success is crucial for filmmakers and investors alike.
Why the Writer’s Credentials Matter
At AFM, investors and distributors are looking for projects that are creatively compelling and come with reduced risk. The writer’s credentials play a significant role in establishing this confidence. A well-credited writer brings substantial value by indicating reliability, talent, and an understanding of the filmmaking process that attracts industry attention. A proven track record of successful projects reassures potential backers that the story has a solid foundation.
The Power of Previous Success
One of the first questions investors ask is, “What else has the writer done?” Previous successes—whether it’s a well-received feature, a TV series with a solid audience, or a film that performed well internationally—matter greatly. They serve as proof that the writer can craft a story that resonates with viewers. A writer with recognisable projects is seen as a safer bet, giving investors greater confidence in the potential success of a new project.
What Makes a Writer Valuable?
Beyond credits, other factors contribute to a writer’s value at AFM. Genre experience is a big plus—if a writer has excelled in a genre currently in demand, it makes the project more appealing. For instance, a writer known for horror can add significant value if buyers are seeking the next big horror film. Likewise, a writer with versatility across genres or experience writing for international audiences brings added value.
Checking IMDb and Industry Buzz
Due diligence includes researching the writer. Before committing to a project, investors and producers will often check the writer’s IMDb profile. Do they have completed credits, or is most of their work “in development”? Are there industry awards or nominations that boost their reputation? Even a few positive festival showings can add credibility. However, having a long list of shorts doesn’t necessarily help—what matters are films that were made and made money. Industry buzz, often reflected among sales agents and producers, can indicate whether a writer is viewed as a rising talent or a reliable partner.
The Writer as a Selling Point
Ultimately, the writer is a major selling point for any project pitched at AFM. They are the cornerstone of the story, and their involvement can make a project more attractive to potential partners. If a writer with enough credits is not available, attaching an experienced writer to the project can bring their credibility and experience on board, increasing its appeal.
Whether you’re a filmmaker looking to attach a credible writer or a writer hoping to make your mark, understanding how the writer’s role impacts market perception is key to navigating AFM successfully. By highlighting the value that the writer brings to a project, you make your pitch more compelling and increase the likelihood of success in a market driven by both creativity and risk assessment.
