Breaking into the film industry is challenging for anyone new, whether they are a fresh producer, a director, or someone transitioning from a different role—such as moving from editing to directing. The fundamental challenge is that, to investors, these individuals represent almost 100% risk. Without a proven track record, it becomes very difficult to get their films made or funded.
This is where self-funding becomes a valuable strategy. Self-funding—often described as making films on a shoestring budget—allows newcomers to take control of their careers. By making a film using your own resources, you take the first step in proving yourself to the industry. It means you're working under your own steam, relying on your own power, and demonstrating your dedication. There's a unique joy in this kind of creative independence, but beyond the satisfaction, it has practical benefits.
Why Self-Funding Works
The biggest benefit of self-funding is that it gives you the chance to show the industry the quality of your work. By completing a project, however small, you are reducing the perceived risk that comes with hiring or investing in someone new. You're no longer an unknown quantity—you have something tangible to show, proof of your skills and creative vision. This reduces the hesitation of potential investors and makes you more investable.
Becoming Investable
The key to success in the film market is to become investable. The industry runs on trust, value, and the minimisation of risk. By self-funding your early projects, you take the first steps toward building that trust. You prove that you can deliver, that you have the tenacity to see a project through to completion, and that your work has value. Once you have demonstrated this, you're no longer just a risk—you're an opportunity.
The Bottom Line
Self-funding is not easy, and it often means working with very limited resources. However, it is a powerful way to gain momentum in an industry that is otherwise difficult to break into. By showing the industry what you're capable of, you reduce the risk associated with your name, increase your value, and ultimately make it easier to get your future projects funded. Becoming investable is the critical goal, and self-funding is an important step towards achieving it.
