As a filmmaker, getting your movie made can feel like an uphill battle. But don’t lose hope! With the right marketing package and a little bit of elbow grease, you can turn your film dream into a reality.
So, where do you start? Here are six steps to get you there.
First and foremost, it’s crucial to have the best possible script. This may seem obvious, but it’s the foundation of your entire film. Without a solid script, everything else falls apart. So take the time to fine-tune your story, flesh out your characters, and ensure that your plot is tight and compelling.
Once you’ve got a script you’re proud of, it’s time to start thinking about marketing. And what’s the first thing that comes to mind when you think of marketing? A poster! A great poster can be the first thing that draws people in and gets them excited about your film. Spend some time (and potentially some money) on creating a visually striking and attention-grabbing poster that captures the essence of your movie.
Next up is the logline, synopsis, and one sheet. The logline is a one-sentence summary of your film that gives people a quick idea of what it’s about. The synopsis is a longer, more detailed version of the logline that provides a bit more context and sets the scene for your movie. The one sheet is a single-page document that includes your logline, synopsis, and poster, as well as some other key information like your cast and crew.
With these marketing materials in hand, you’re ready to take your film to market. There are several major film markets that take place around the world, including the American Film Market (AFM) in Los Angeles, Screen Forever in Australia, and the Cannes Film Market in France. These events are great opportunities to pitch your movie to potential investors and distributors, as well as to network with other filmmakers and industry professionals.
But you don’t have to go to a major film market to get your movie funded. There are plenty of local film events, meetups, and online film groups (such as LinkedIn groups) where you can connect with people who might be interested in supporting your film.
Finally, consider creating a pitch book to help you sell your movie. A pitch book is a comprehensive document that includes all of the marketing materials we’ve talked about (poster, logline, synopsis, one sheet, etc.) as well as additional information about your film, such as a budget breakdown and a targeted audience. A pitch book is a great tool to have on hand when you’re pitching your film to investors or distributors.
In conclusion, getting your film made takes a combination of a great script, marketing materials, and a little bit of hustle. Don’t be afraid to put yourself out there and network with others in the industry, or consider partnering with a studio like Resonant Blue Studios to give you the support and expertise you need. With a little bit of perseverance and the right approach, you can turn your film dream into a reality.
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