Film on Facebook
In today’s digital age, social media is a crucial component of any film marketing strategy. And when it comes to social media platforms, Facebook is a powerhouse. With over 2.8 billion monthly active users, it’s the perfect place to connect with potential audiences and promote your film. But where do you start? Don’t worry, we’ve got you covered with this beginner’s guide to film marketing on Facebook.
1. Start a Facebook Page
First things first, it’s essential to create a dedicated Facebook page for your film rather than marketing directly from your personal page. Not only does this give your film a professional presence, but it also allows you to reach a broader audience. Plus, Facebook has a 5000 subscriber limit on personal pages, so a dedicated page is the way to go if you want to generate a significant following.
2. Leverage Facebook’s Marketing Campaign System
Facebook offers a sophisticated marketing campaign system that allows you to generate tens of thousands of subscribers who are location and keyword-matched to your film genre and specific experience. This means you can target your marketing efforts to the people most likely to be interested in your film.
3. Ongoing Posting
To keep your audience engaged, it’s essential to regularly post updates, behind-the-scenes content, and other exclusive material related to your film. This not only keeps your followers interested but also builds anticipation for the film’s release.